3 GREAT TRAVELOUGES 50S
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3 GREAT TRAVELOGUES WITH MUCH HISTORIC FOOTAGE
a great old coke travelogue many great scenes and destination …including a coke
Pretty entertaining travelogue here, with the main moral apparently being, no matter where you go, how much of a distant point you run off to, there will always be Coke just in case you want it! We go all around the world, stopping at such far flung places as Egypt, Japan and the Philippines, and we briefly go over some of the main tourist attractions there. Funny how every cuisine around the world can blend well with Coke. Some of the coke scenes are pretty wild (like the scenes in India).
Watching this 50’s Technicolor travelogue by Jam Handy (brought to you by “your good neighbor who bottles Coca-Cola”), I learned the following:
1) All the people of the world are happy and care-free;
we are escorted through the US and Europe (part 1), Asia, Africa and South America (part 2), Central America, Mexico, and back to the US (part 3). This being the 50’s, China consists only of Hong Kong, and Russia is conveniently non-existent.
The film’s thesis is that people everywhere have their own unique ways of living the “good life”.
One thing that I found totally amusing about this film (and you need to see all 3 parts joined to capture the full insanity of this)is that this was made years before the public was aware of the idea or ideals of corporate “product placement”. The instructions to the film makers were probably to place as many glasses, bottles, Coke machines, Coke logos, etc. in an otherwise drab travelogue.
Once you are hipped to this, there is a absence of Coke advertising for a very very long two minute segment showing a Spanish bullfight. I bet the stockholders were trembling!! Two whole minutes of no pause that refreshes! I guess in the minds of Coke advertisers this was called “experimental filmmaking”!
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